Why Did Google Flights Suddenly Start Sucking So Much?

Google Flights used to be the gold standard for finding cheap flights. For years, frequent travelers relied on it to compare prices and book directly with airlines. However, recent changes have sparked frustration among users who feel the platform no longer lives up to its reputation.

This post dives into the grievances shared by a user and the heated discussions sparked in the comments.


The Frustration: Bait and Switch Pricing

One major complaint is the discrepancy between prices shown on Google Flights and what’s available when booking. For example, a user shared that they found an international flight listed for $1,100 on Google Flights. Yet, when they tried to book it, the airline’s site showed a significantly higher price.

This repeated experience has left users feeling deceived and considering alternative flight search engines.


What Do People Think?

Here’s what others have shared in response to the question:

1. Introduction of Third-Party Booking Sites
AustinSpartan commented:

“Google tried to be fancy and added in the third-party booking sites, which also botched up reported pricing. Not a fan of what GF has become.”

Adding third-party booking platforms to the mix seems to have introduced unreliable pricing and shady practices.


2. Not a New Issue, But a Bigger Problem Now
EatMoreHummous pointed out:

“In 2015 I booked a flight with Kiwi via Google Flights, so that’s not a new feature.”

While Google Flights has long included third-party options, the extent of the current pricing inconsistencies appears to have grown.


3. Misleading Prices in Overviews
Another user, crackanape, noted:

“By default it doesn’t show the third-party prices in the date grid and other overviews; you only get that when you click to a specific flight.”

Although some appreciate seeing third-party options eventually, many argue it’s misleading when the initial search displays prices that aren’t available.


4. The Enshittification of Google Products
PreferredThrowaway summed it up succinctly:

“Google’s continuous slide into enshittification continues…”

The sentiment reflects broader dissatisfaction with Google’s other platforms, hinting at a decline in user-focused functionality.


5. Shady Third-Party Platforms
DevonOO7 shared their frustrations:

“I’m sick of the shady third-party websites that are on it. Something looks like a good deal, and then you click into it only to see it’s just one shady 3rd party offering it at that price.”

The recurring appearance of unreliable third-party platforms has left users skeptical of Google Flights’ results.


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What’s Causing the Decline?

  • Over-reliance on Third-Party Platforms: Including more third-party sites has led to inconsistencies and unreliable pricing.
  • Misleading Price Listings: Initial search results often differ from final booking costs, frustrating users.
  • Shifting Priorities: Some users feel Google prioritizes revenue over user experience, resulting in degraded services.

Alternatives to Google Flights

If you’re fed up with Google Flights, here are some alternative platforms to try:

  1. Kayak: Offers comprehensive price comparisons with user-friendly features.
  2. Skyscanner: Renowned for its reliable flight listings and flexible search options.
  3. Momondo: Provides transparent pricing and highlights hidden fees upfront.
  4. Direct Airline Searches: Consider bypassing aggregators altogether and booking directly with airlines.

Final Thoughts

Google Flights may still work for some travelers, but the platform’s issues have overshadowed its benefits for many. Whether it’s inaccurate prices or shady third-party platforms, users are exploring alternatives prioritizing transparency and reliability.

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